Branding Exercise | 2 Weeks
DESIGN BRIEF
Dead Man's Brewing Co. is a craft brewery inspired by local legends and ghost stories from a coastal town, seeking to create a unique visual identity through packaging and branding. The project aims to develop a brand identity, logo, colour palette, and typography that evoke an eerie and enchanting atmosphere, while designing distinctive beer can labels that incorporate elements of the town's folklore. The target audience includes adults aged 21 and older, craft beer enthusiasts, and those interested in local history. Deliverables include brand identity assets, packaging designs, and themed merchandise. The goal is to establish a memorable brand that captures the mysterious and authentic spirit of Dead Man's Brewing Co.
CONCEPT IDEATION
Dead Man's Brewing Co. draws inspiration from the juxtaposition of coastal serenity and the ruggedness of a dark cowboy theme. Elements such as stormy seascapes, desert scenes, and ghostly graphics blend seamlessly with vintage cowboy imagery, including worn leather hats, rustic metal accents, and shadowy silhouettes. This fusion creates a unique visual narrative that reflects the mysterious and adventurous spirit of the brewery.
LOGO ITERATIONS
PACKAGING ITERATIONS
I explored logos and packaging concepts by combining elements from the most compelling sketches, selecting a design that best captured the eerie, coastal, and dark cowboy themes while resonating with the unique identity of the brand.
FINAL DESIGN
The design of Dead Man's Brewing Co. blends stormy coastal imagery with dark cowboy elements, creating a mysterious and adventurous visual identity that reflects the brewery's unique narrative and folklore-inspired theme.
